We made Canada’s best homebuilder’s website!
Let’s get something straight: it’s not hard to make these homes look good. Gilbert + Burke crafts absolutely stunning homes and cottages in Muskoka, Kawartha, Simcoe, Parry Sound and Southern Georgian Bay. Every single one is environmentally responsible, healthy, and energy smart.
They’re the type of homes you walk your dog past extra slowly so you can peek through the windows. (Let’s not pretend we’re the only ones who do that.)
So creating their new website was both a piece of cake and a massive undertaking. G+B has a highly honed design sense. The bar was high.
Our solution was a lot like their homes: timeless, uncluttered, and a pleasure to spend time in. Have a look… www.gilbertburke.ca
G+B services a discerning customer that doesn’t have a lot of time to search for things. Ultimately, they want to see the proof, and that lies in the work. Every element of the site was aimed at hitting these market expectations—from bold images and a dynamic layout to robust content and direct calls to action. The site is also responsive, accessible, and optimized for use.
We overhauled the navigation and pulled their blog and resources into a more prominent role to drive conversions and leads. Integrating their analytics suite and marketing platform was a top priority.
“Our former website wasn’t capturing traffic as well as it could. The new one streamlined the navigation process and integrated much better with our inbound marketing platform. The process was well organized, post-project support was quick, and the results have been outstanding.” - Cathy Burke, Vice President + CFO @ Gilbert + Burke
How outstanding?
Conversions up 2%
Sessions up 8%
Overall leads up 40%
That’s right—forty glorious percent.
The Canadian Home Builders Association National Awards for Housing Excellence competition celebrates the best in Canadian new homes, renovations, community development and residential marketing.
(That’s us!)
