The beauty industry is a conflicted place these days. Beautiful to whom? And by what standard? And is it all just a tool to create insecurity among women and further the agenda of the patriarchy?
With their recent rebrand, Om Skincare navigates the minefield, uh, beautifully… by selling you confidence in who you already are. They’re challenging ‘imperfect’ people to live boldly and fully, hitting a nerve with a massive audience, and growing fast for all the right reasons.
Om opened its brick and mortar doors just five years ago in Invermere, BC. Right before Covid hit, they launched a slick new website to support eCommerce. And then sales blew up.
Today they’re bringing handcrafted, plant-based skincare into homes in places they’d never heard of and empowering a worldwide community with skin positivity.
Check them out here. And get glowing.
